智通财经网·2025-09-13 07:05Core Viewpoint - The Federal Trade Commission (FTC) is investigating Amazon and Google regarding potential misleading practices in their advertising terms and pricing mechanisms, particularly focusing on undisclosed minimum price thresholds for search ads and internal price increases [1] Group 1: Investigation Details - The FTC is requesting detailed information from Amazon about its advertising auction mechanisms, specifically whether it has disclosed the "minimum price" that advertisers must meet before purchasing ads [1] - The investigation also examines Google's internal pricing processes to determine if there are undisclosed increases in advertising costs that were not communicated to advertisers [1] Group 2: Background Context - This latest investigation stems from a previous antitrust lawsuit against Amazon, which accused the company of presenting numerous irrelevant search results, making it difficult for consumers to find desired products and increasing operational costs for sellers [1]