对话董宇辉：商业的终点是人心

Core Viewpoint - The rise of live e-commerce is transforming traditional retail, emphasizing that the ultimate goal of business is to connect with people's hearts, where value surpasses price [1][7][13]. Group 1: Live E-commerce Development - Live e-commerce is reshaping the retail landscape, driven by the digital economy [1]. - The "With Huixing" initiative, founded by Dong Yuhui, has been actively promoting various agricultural products through live streaming, enhancing their visibility and sales [7][10]. - Dong Yuhui's team has engaged in live streaming activities across multiple agricultural regions, creating tailored value for different industries [7][10]. Group 2: Impact on Traditional Industries - The transportation feasibility of raw materials is a key factor in the success of e-commerce for agricultural products [10]. - Successful examples include the Chongqing Fengjie navel orange, which gained significant online popularity due to new e-commerce models [10][12]. - The live streaming approach allows consumers to see the origin and processing of products, enhancing trust and transparency [12][16]. Group 3: Human Connection in Business - The essence of business lies in human connection, where trust and value are more important than mere pricing [13][16]. - The initiative aims to connect producers and consumers, ensuring that farmers' efforts are recognized and rewarded [13][16]. - Consumers seek safe, reliable, and reasonably priced products, and the e-commerce platform serves as a bridge to meet these needs [13][16]. Group 4: Enhancing Consumer Experience - The platform focuses on improving shopping experiences by ensuring product quality, reasonable pricing, and reliable after-sales service [17][18]. - The e-commerce landscape is evolving, with traditional and new content-driven e-commerce models competing [17]. - Dong Yuhui emphasizes the importance of strict quality control and consumer-centric approaches in the face of increasing competition [17][18]. Group 5: Future Plans - The company plans to empower more traditional industries and regional brands, exploring new possibilities in the e-commerce model [18]. - Continuous improvement in service capabilities and consumer experience is a priority for the company [18].