Group 1 - The core viewpoint of the article highlights the shift in college students' consumption patterns, moving from a focus on impulsive buying to a more practical and value-driven approach, with an emphasis on smart products and experiences [1][3][36] - The survey indicates that nearly half (48%) of college students prioritize practicality in their purchases, while 24% focus on cost-effectiveness, showing a significant preference for essential items over luxury or trendy products [6][9] - Regional differences in consumption styles are evident, with students in first-tier cities like Shanghai and Beijing leaning towards trendy and innovative products, while those in central and western provinces prioritize practicality [8][9] Group 2 - The "smart consumption five essentials" for college students now include smartphones, laptops, tablets, smartwatches, and electric bicycles, reflecting a shift in necessary items for academic and daily life [15][19] - Electric bicycles have become a mainstream choice for campus transportation, with 74% of students opting for them, surpassing traditional bicycles and cars, driven by the need for convenience in larger campus environments [20][23] - In the digital realm, knowledge consumption is emerging as a necessity, with 71% of students paying for software memberships and 54% investing in knowledge courses, indicating a strong willingness to pay for personal growth and learning tools [34][36]
九号电动车成为“00后”大学生智能消费“五大件”之一
Qi Lu Wan Bao·2025-09-13 07:41