Mei Ri Jing Ji Xin Wen·2025-09-13 08:44Core Viewpoint - The article discusses the issue of black public relations and online smear campaigns targeting several automotive companies in China, including Xiaomi, Xpeng, NIO, and Li Auto, highlighting the coordinated efforts by these companies to combat misinformation and protect their brand integrity [1][4][11]. Group 1: Company Responses - Xiaomi's legal department has collected evidence against hundreds of accounts and initiated multiple lawsuits in response to the smear campaigns, which involve AI-generated false content and targeted harassment [1]. - Xpeng Motors has actively responded to the Ministry of Industry and Information Technology's initiative to combat online chaos in the automotive industry, emphasizing the protection of its legal rights [4]. - NIO has reported that a specific account has published thousands of defamatory statements against the company and its users, leading to a court ruling for the removal of the content and compensation for damages [11]. Group 2: Legal Actions and Court Rulings - The Guangzhou Internet Court ruled in favor of Xpeng Motors, ordering a company to delete infringing content and issue a public apology for damages caused [4]. - Li Auto's legal team has identified multiple accounts spreading false information about its products, including fabricated complaints and misleading claims about the performance of its upcoming model, the i6 [8]. - Legal actions have been taken against various MCN organizations and accounts involved in disseminating defamatory content against NIO and other companies, with ongoing monitoring and evidence collection [11][13]. Group 3: Industry-Wide Initiative - A joint initiative by six government departments aims to crack down on black public relations and online misinformation in the automotive sector, requiring platforms to enhance their monitoring and control over AI-generated content and malicious accounts [1][4]. - The automotive industry is facing significant challenges from organized smear campaigns that disrupt market order and harm consumer rights, prompting companies to take legal and administrative actions [8][11].