上海乐高乐园带火周边酒店，亲子游新地标引流效应显现 |活力中国调研行

Core Insights - Shanghai Legoland has shown strong performance during its first summer season, with significant visitor engagement and operational metrics indicating robust market demand [1][2] Visitor Metrics - The park's popular attractions, such as the "Driving School," graduated nearly 86,000 young "drivers" during the summer [1] - Roller coaster rides accumulated over 18,000 kilometers, while the must-ride "Legoland Flying Coaster" completed more than 14,000 laps [1] - The park hosted over 4,800 performances and interactive shows throughout the summer [1] Attendance and Hotel Performance - On August 25, the resort achieved a record single-day attendance, selling out tickets for three consecutive days, reflecting strong market demand [2] - The theme hotel experienced high occupancy rates, with many rooms fully booked during the summer [2] - Approximately 80% of visitors came from the Jiangsu, Zhejiang, and Shanghai regions, with family visitors from other areas increasing to 30% by late August [2] Economic Impact - The opening of Legoland has positively impacted local hospitality, with hotels in nearby areas reporting significant increases in occupancy rates compared to the previous year [2] - For instance, the Sheraton hotel in Fengjing achieved over 80% occupancy during the summer [2] Transportation and Accessibility - The nearby Jinshan North Station saw a 2-3 times increase in passenger flow in August compared to July, indicating a rise in visitors from the Yangtze River Delta region [2] Commercial Performance - The Aegean Sea·Colorful Street, which opened simultaneously with Legoland, reported sales exceeding 90 million yuan and over 5 million visitors from July to August [4] Collaborative Initiatives - Jinshan District is exploring cross-industry collaborations to enhance the tourism experience, including partnerships with travel agencies and media to develop "Legoland + accommodation" packages [5] - Six themed travel routes have been designed to connect Legoland with local attractions, aiming to extend visitor stay and increase return rates [5] Upcoming Events - Legoland has planned a series of activities for the Shanghai Tourism Festival and the upcoming National Day holiday, including a half-price ticket promotion and special themed events [6]