Core Insights - The article emphasizes the importance of financial support for the cultural and tourism industry in China, particularly in the context of the recent guidelines issued by the People's Bank of China and other departments to boost consumption [1] Group 1: Financial Support for Tourism - The tourism industry in Heilongjiang, especially Harbin, is experiencing a surge in visitor numbers due to its favorable summer climate, with local entertainment orders increasing by 176% during the summer vacation [2] - Financial institutions in Heilongjiang are actively providing funding support for scenic area operations and construction projects, offering customized "cultural tourism +" integrated solutions to enhance the quality and efficiency of the tourism industry [2] Group 2: Innovative Financial Services - The financial sector is focusing on increasing credit supply, innovating financial service models, and reducing overall financing costs to tap into the consumption potential of the tourism industry [2] - The aim is to transition the tourism industry from a seasonal to a year-round model, promoting a comprehensive ecosystem of financial services centered around cultural tourism [2] Group 3: Customer Experience Initiatives - Postal Savings Bank in Heilongjiang has established a volunteer service team to provide free luggage storage for tourists, enhancing their travel experience and creating a memorable service point [3] - The bank has served nearly 10,000 tourists with free luggage storage and has created themed areas to enrich the visitor experience [3][4]
汇聚金融力量 释放文旅消费潜力