Vroom links with Instacart to offer digital ads

Group 1 - Vroom Delivery has partnered with Instacart to provide digital advertising solutions to its network of 3,500 convenience stores (c-stores) [7] - The integration allows c-stores to utilize Instacart's Carrot Ads, which includes sponsored product listings and display ads, enhancing their e-commerce capabilities [7] - Retail media is becoming a significant growth area for Instacart as it diversifies beyond its core delivery services [5] Group 2 - Vroom aims to make retail media accessible and scalable for convenience retailers of all sizes by integrating Instacart's technology [4] - Instacart's Carrot Ads offers self-service tools for advertisers, including targeting, personalization resources, and data dashboards, which have been well-received by grocers [4] - More than 240 businesses currently utilize Carrot Ads, indicating its popularity and effectiveness in the market [4]