服贸会“文创热”：科技加持 创意出圈

Core Insights - The integration of technology and traditional culture is a significant highlight at the 2025 Service Trade Fair, showcasing innovative cultural and creative products that attract both visitors and exhibitors [2][4][6]. Group 1: AI and AR Innovations - The AI smart panda toy exhibited by the Beijing Zoo has become a popular attraction, featuring biomimetic technology that can recognize human emotions and provide interactive companionship [2]. - The Beijing Zoo also launched "Chinese Native Animal AR Building Blocks," allowing users to create 3D dynamic AR models of rare Chinese animals, enhancing the experience from static recognition to immersive interaction [4]. Group 2: Cultural and Creative Products - The fair features a blend of traditional culture and trendy art, with brands like Pop Mart introducing products that incorporate traditional craftsmanship, such as porcelain and plush flowers, into their designs [6]. - The iconic brand Quanjude showcased plush toys representing roasted duck and other related items, which became a social media sensation, indicating a strong consumer interest in these creative products [6][8]. Group 3: Consumer Trends - A Japanese exhibitor noted that "self-indulgent consumption" is becoming a new trend among Chinese youth, particularly evident in the cultural and creative products showcased at the fair [10]. - The Beijing Cultural and Creative Product Innovation Incubation Center highlighted that the continuous upgrade of creative products, enhanced by technology and interactive elements, is driving consumer purchasing enthusiasm [10].