国家重拳出击 新能源汽车：向黑公关说不！

Core Viewpoint - The Chinese government has initiated a special campaign to address online chaos in the automotive industry, particularly targeting illegal profit-making, exaggerated and false advertising, and malicious attacks over the next three months [1][32]. Group 1: Impact of Online Misinformation - Recent viral videos falsely attributed to NIO cars showing fire incidents have led to over 100 discussions and a cumulative view count exceeding 100 million within a week [3]. - The prevalence of black public relations and fake accounts has severely disrupted the healthy development of the automotive industry, especially in the electric vehicle sector [3][10]. - NIO's public relations expert confirmed that the viral videos were fabricated, with one being a foreign accident and the other an AI-generated clip [5][19]. Group 2: Financial Implications - NIO has reported an estimated loss of 2.8 billion yuan due to the impact of misinformation, which they estimate to be around 10% of their sales for the first half of the year [8]. - The cost of combating online rumors has forced many electric vehicle companies to allocate millions annually for damage control [10][28]. Group 3: Nature of the Misinformation - The misinformation is part of a sophisticated black public relations industry, where content is generated en masse using AI and distributed through a network of fake accounts [12][13]. - The cost of spreading false information can be as low as a few cents per piece, indicating a highly organized and cost-effective operation [15]. Group 4: Industry Response - The China Automotive Industry Association has recognized these illegal activities and has initiated a campaign to resist online misinformation, urging companies not to engage with black public relations [30]. - The recent government notice not only targets black public relations and fake accounts but also calls for self-examination and stricter control by online platforms [32]. Group 5: Industry Growth Context - In the first half of the year, China's production and sales of new energy vehicles reached 6.968 million and 6.937 million units, respectively, marking year-on-year growth of 41.4% and 40.3% [34]. - The rapid growth of the new energy vehicle sector is threatened by the malicious activities of black public relations, which could harm the international reputation of Chinese automotive brands [34].