Convenience stores are eating fast-food chains' breakfast

Core Insights - Fast-food restaurants are losing breakfast customers to convenience stores, with morning meal traffic to fast-food chains rising only 1% while visits to food-forward convenience stores increased by 9% in the three months ending in July [1][2] Industry Trends - Convenience stores have been gaining market share in the foodservice sector, particularly in the breakfast category, driven by "food-forward convenience stores" [2][4] - The overall foodservice sales for convenience stores reached $121 billion in 2024, indicating a significant growth in this segment [13] Competitive Landscape - Fast-food chains like McDonald's have seen a decline in breakfast traffic, with visits falling from 33.5% of total traffic in the first half of 2019 to 29.9% in the first half of 2025 [7] - Convenience store chains such as Wawa and Casey's General Store are expanding their foodservice options and have seen customer growth, with Wawa's customer base increasing by 11.5% since 2022 [15] Consumer Behavior - A survey indicated that 72% of consumers now view convenience stores as a viable alternative to fast-food chains, up from 56% a year ago [14] - 48% of respondents reported that when they choose breakfast from a convenience store, they are replacing a visit to a fast-food restaurant [16] Product Offerings - Convenience stores are diversifying their offerings beyond traditional items, providing a wider range of options such as breakfast sandwiches, energy drinks, and healthy snacks, which appeals to consumers [18] - Casey's breakfast pizza has gained popularity, contributing to the chain's same-store sales growth of 5.6% for prepared food and beverages for the three months ending July 31 [20]