Zheng Quan Shi Bao·2025-09-13 12:15Core Viewpoint - The report highlights the issue of black public relations (PR) in the automotive industry, focusing on companies like Xiaomi, Xpeng, NIO, and Deep Blue, and the measures being taken to combat this problem [2][4]. Group 1: Black PR and Legal Actions - Xiaomi's CEO Lei Jun stated that the legal department has collected evidence from hundreds of accounts and initiated dozens of lawsuits this year, with multiple cases currently under investigation [4]. - The report from CCTV Finance revealed that a car blogger with 600,000 followers charges between 18,000 yuan and 38,000 yuan for promotional videos, depending on their length [2]. - Lei Jun pointed out that the tactics used to defame various car companies are strikingly similar, including AI-generated false content and negative comments targeting car owners [2][4]. Group 2: Regulatory Measures - A joint action by six departments aims to crack down on black PR and online manipulation, urging internet platforms to enhance their identification and control of AI-generated content and malicious accounts [4]. - The initiative seeks to create a cleaner and more transparent environment for the development of the automotive industry in China [4].