Grocers aim to significantly increase private brand dollar share by 2027

Core Insights - Grocers are expected to significantly increase their private brand investments, aiming for a dollar share increase to 25.6% by 2027, up from 22.3% [2] Group 1: Investment Trends - 86% of surveyed retailer and manufacturer executives plan to moderately or significantly increase private brand investments in the next two years [2] - Premium lines are a key focus for private brand launches, with over 90% of retailers prioritizing premium offerings this year [3] Group 2: E-commerce Growth - Retailers are expanding online availability of private brand assortments, anticipating that e-commerce growth will outpace in-store growth [3][4] - The growth of e-commerce is seen as a pivotal shift for the food retail private brands industry, with innovations in digital consumer engagement [4] Group 3: Innovation and Sourcing - Developing new supply sources for private brands has become a higher priority this year compared to last year [4] - There is a discrepancy in perceptions of private brand innovation, with 60% of retailers considering it extremely important, while only 40% of manufacturers share this view [4]