一汽奥迪人事大调整 销售、生产齐“换将”

Group 1 - The core point of the article is the recent personnel adjustments at FAW Audi, aimed at enhancing sales and production efficiency in response to market challenges [2][3] - Key personnel changes include Guo Yongfeng becoming the Executive Vice President of FAW Audi Sales, replacing Li Fenggang, who now serves as the Party Secretary and General Manager of FAW Fuhua Ecological Co., Ltd [2] - Yang Hai, the former Production Management Director of FAW-Volkswagen, has been appointed as the Vice President of Audi FAW New Energy, responsible for production and logistics management [2] Group 2 - FAW Audi is facing significant market challenges, with projected total sales for 2024 at 611,100 units, a decrease of 12.5% compared to 2023, marking a recent low [2] - In the first half of this year, FAW Audi's sales in China reached 287,600 units, a year-on-year decline of 10.2%, placing it at the bottom among the BBA brands [2] - The recent launch of the Audi Q6L e-tron on August 7 has seen disappointing initial sales, leading to a price reduction of 20,000 yuan shortly after its release, indicating a loss of brand premium in the electric vehicle market [2]