睿蓝蓝气球正式发布，开启城市乐享出行新方式

Core Viewpoint - The launch of the new A00-level electric vehicle, RuiLan Blue Balloon, aims to redefine urban short-distance travel with a competitive price and advanced product features [1][16]. Pricing and Promotions - The official price of the RuiLan Blue Balloon is set at 46,900 yuan, with a limited-time launch price of 42,900 yuan until September 30. Customers can enjoy a deposit discount of 1,000 yuan against a purchase price of 5,000 yuan [1][3]. Market Positioning - The A00-level electric vehicle market is transitioning from basic transportation to quality travel, with consumer demands evolving towards vehicles that are enjoyable to drive, practical, aesthetically pleasing, and safe [3][5]. - RuiLan Blue Balloon is designed with the concept of being loved by the whole family, targeting diverse usage scenarios for families [3][5]. Product Features - The vehicle features a playful design with options for various colors and a spacious interior layout, including a flexible four-seat design and an expandable trunk capacity of 800 liters [6][8]. - Safety features include dual airbags, parking sensors, and a high-strength body structure, ensuring comprehensive protection for family travel [9]. Performance and Technology - The RuiLan Blue Balloon is equipped with a 30 kW efficient drive motor, providing a maximum torque of 110 N·m and a CLTC comprehensive range of 210 kilometers, suitable for daily commuting and short trips [11]. - It supports 22 kW fast charging, allowing for quick energy replenishment, and is compatible with home charging environments [11]. Smart Features - The vehicle integrates practical and user-friendly technology, featuring a 9.2-inch digital instrument panel and an 8-inch central control screen, with voice control capabilities for enhanced safety [13][14]. Market Impact - RuiLan Blue Balloon is expected to become a preferred choice for young families and urban consumers due to its competitive pricing and superior product features, reflecting the brand's deep understanding of user needs [16].