Radio ad volumes see moderate growth in January-June period

Core Insights - Radio ad volumes experienced a moderate growth of 3% in the first half of 2025 compared to the same period in 2024, indicating an upward trend in advertising on radio stations [1][3] Ad Volume Distribution - Gujarat led with an 18% share of ad volumes, followed by Maharashtra with a 16% share, while the top five states accounted for 62% of total ad volumes [1][6] - Jaipur was the leading city with a 9% share of radio ad volumes, followed by Nagpur [1][6] Advertising Categories - Over 360 categories advertised on radio stations, with real estate, hospitals and clinics, cars, jewellery retailers, clothing retailers, schools, life insurance, white goods retailers, and coaching centres being the top contributors [3] - Hospitals and clinics saw the highest increase in ad secondages with an 18% growth, followed by jewellery retailers [4] Top Advertisers - The top ten advertisers on radio included Maruti Suzuki India, LIC, Jeena Sikho Lifecare, SBS Biotech, Vishnu Packaging, State Bank of India, Hyundai Motor India, Tata Motors, LIC Housing Finance, and Muthoot Financial Enterprises, collectively contributing 14% of ad volumes [5] Time-Band Preferences - The evening time-band was the most preferred for advertising, accounting for 37% of ad volumes, with evening and morning time bands together making up 68% of total ad volumes [7] - Ads of 20-40 seconds were the most preferred duration for radio advertising during the first half of the year [7]