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“乐游上海 寻找周同学”活动启幕
Yang Guang Wang·2025-09-13 15:51

Group 1 - The "Finding Zhou Classmate" event officially started on September 13, 2023, guided by the Shanghai Municipal Culture and Tourism Bureau and hosted by Jiushi Cultural Communication Co., Ltd. and Superstar Legend (6683.HK) [1] - The event is part of the Shanghai Tourism Festival and an extension of Jay Chou's concert in Shanghai, which generated ticket revenues of 200 million yuan and stimulated consumption in dining, accommodation, shopping, and tourism amounting to 3.2 billion yuan [1] - The event aims to enhance the "cultural tourism and commercial sports integration" model, promoting the concept of "one concert activates a city" [1] Group 2 - The "Finding Zhou Classmate" event will run from September 13 to October 12, covering the entire Shanghai Tourism Festival and Jay Chou's concert [3] - The event features "6 major scenes + land, water, and air linkage + multiple brand collaborations," creating a multi-perspective cultural tourism feast [3] - Superstar Legend and Yushu Technology are collaborating to develop consumer-grade robotic products with strong IP attributes, enhancing the integration of IP and smart robotics [3] Group 3 - In the first half of 2025, Superstar Legend reported revenues of 355 million yuan, a 33% increase from 267 million yuan in the same period last year [3] - Revenue from new consumer businesses reached 211 million yuan, a year-on-year growth of 91.5%, attributed to diversification in product types and distribution channels [3] - Revenue from IP creation and operation was 144 million yuan, down 8.9% from 157 million yuan, mainly due to reduced income from celebrity IP management [3] Group 4 - Superstar Legend's stock price experienced significant volatility, with a peak increase of over 165% on July 9, 2025, following Jay Chou's entry into Douyin as "Zhou Classmate" [4] - The stock closed at 12.44 HKD per share on that day, resulting in a market capitalization of 10.695 billion HKD [4] - As of September 12, 2025, the total market capitalization of Superstar Legend was 11.269 billion HKD [4]