Group 1 - The core point of the article is that Wahaha may be transitioning to a new brand "Wah Xiaozong" starting from the 2026 sales year due to compliance issues following the founder's passing [1][2] - An internal document from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. indicates that the company is addressing historical issues to maintain the compliance of the "Wahaha" brand [1] - The trademark for "Wah Xiaozong" is currently owned by Hongsheng Group, with the application date noted as May 2025 [2] Group 2 - Distributors of Wahaha have not been informed about the brand change, with some expressing uncertainty about the situation [2] - Sales for Wahaha this year are reported to be at 80% of the volume compared to the peak performance of the previous year [2]
另立门户？宗馥莉欲启用新品牌“娃小宗”取代“娃哈哈”？多个娃哈哈经销商回应！有经销商称“今年销量只有去年同期的80%”
Mei Ri Jing Ji Xin Wen·2025-09-13 16:10