This influencer is using her social media accounts to help retire early from the corporate world — here’s how

Core Insights - Influencer Taylor Hayes is leveraging her brand deals and growing follower count to aim for early retirement while maintaining a full-time corporate job [1][2] - The trend of side hustles among Americans is declining, with only 27% of adults currently engaged in one, down from 36% in 2024 [3] - Hayes allocates her side hustle earnings strategically, with a focus on retirement savings and high-yield savings accounts [5] Group 1: Taylor Hayes' Journey - Hayes began her profitable side hustle after being laid off, realizing the need to catch up on retirement savings [2] - Her Instagram following increased by 100,000 in four months, prompting her to pursue brand collaborations [2] Group 2: Side Hustle Trends - The Bankrate survey indicates that 35% of respondents use side hustle income for living expenses, while 41% use it for discretionary purchases [4] - Only 28% of individuals allocate side hustle earnings to savings, highlighting a potential area for improvement in financial planning [4] Group 3: Financial Management - Hayes uses 10% to 15% of her side hustle income to pay her manager, 30% for taxes, 20% for retirement savings, and 35% to 40% for a high-yield savings account [5] - If she earns $1,000 monthly from brand deals, she contributes $2,400 annually to her retirement savings, aiding her financial recovery [6]