世界杯经济火热，“世界超市”义乌如何抢占先机

Core Insights - The article highlights how Yiwu, known as the "world supermarket," is proactively preparing for the upcoming 2026 World Cup by optimizing product strategies to meet international market demands [1][12][15]. Group 1: Market Preparation - Merchants in Yiwu are experiencing a gradual increase in orders as they adapt their product offerings to align with the specific needs of different countries and regions [1][15]. - A merchant named Wen Congjian has created a "World Cup" themed catalog that includes diverse fan apparel designs, catering to the host countries of the USA, Canada, and Mexico, which has attracted immediate interest from overseas clients [1][3]. - Yiwu merchants are conducting research on cultural customs and fan preferences to customize products, such as offering minimalist styles for the European market and vibrant designs for South America [11]. Group 2: Intellectual Property and Product Design - Wen Congjian has prioritized intellectual property protection by applying for over 40 design and appearance patents for fan apparel in overseas markets since the beginning of the year [5]. - Merchants are also collaborating with cross-border e-commerce platforms to analyze consumer demand through big data, allowing for timely adjustments in production and inventory strategies [11]. Group 3: Export Growth and Economic Impact - According to Yiwu Customs, the total export value of sports goods and equipment reached 6.78 billion yuan in the first seven months of the year, marking a 16.8% year-on-year increase [19]. - Exports to the World Cup host countries (USA, Canada, Mexico) amounted to 1.88 billion yuan, reflecting a 10% increase [19]. - Historical data indicates that Yiwu's market share for World Cup-related products was approximately 70% during the last World Cup in Qatar, showcasing the significant economic opportunities presented by the event [14][15]. Group 4: Production Capacity and Logistics - To meet the rising demand for World Cup-related products, many Yiwu manufacturers are expanding production capacity and optimizing processes to ensure timely delivery of orders [20][21]. - A knitting factory has increased its production efficiency by adding 20 new machines last year, while another factory can produce around 30,000 hats and 10,000 scarves daily [23][27]. - The rapid development of logistics, particularly in cross-border e-commerce, has facilitated quicker and more cost-effective shipping, enhancing customer satisfaction [31].