另立门户？宗馥莉欲启用“娃小宗”取代“娃哈哈”？多个娃哈哈经销商回应

Core Viewpoint - The company Wahaha is planning to transition to a new brand "Wah Xiaozong" starting from the 2026 sales year, following the passing of its founder and in an effort to address historical issues related to brand compliance [1]. Group 1 - An internal document from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. indicates the decision to adopt the new brand "Wah Xiaozong" [1]. - The trademark for "Wah Xiaozong" is currently owned by Hongsheng Beverage Group, with the application date noted as May 2025 [3]. - Distributors of Wahaha have reported a decline in sales, with current sales at 80% of the same period last year, indicating a drop from the peak performance of the brand [3]. Group 2 - As of the evening of September 13, inquiries made to Wahaha for confirmation of the brand change have not received a response [2]. - The controlling shareholder of Honghui Food is Hangzhou Hongchen Marketing Co., Ltd., which is fully owned by Hongsheng Group [2]. - Distributors have expressed uncertainty regarding the brand change, with some stating they are unaware of any communication regarding the 2026 sales year [3].