Core Insights - Shanghai Lego Park has significantly boosted consumption in the Jinshan area, attracting a large number of visitors and enhancing local tourism and hospitality sectors [1][9]. Group 1: Visitor Statistics and Engagement - During the summer of 2023, Shanghai Lego Park achieved a high visitor engagement, with an average of 8.73 rides per person [5]. - Approximately 80% of visitors came from the Jiangsu, Zhejiang, and Shanghai regions, with family visitors from other areas in the Yangtze River Delta increasing to 30% by late August [5]. - The park hosted nearly 67,000 young visitors for the "Beach Party" and conducted over 4,800 performances and interactive shows during the summer [5]. Group 2: Economic Impact - The presence of Shanghai Lego Park has led to a significant increase in hotel occupancy rates in nearby areas, with some hotels reporting occupancy rates between 80% and 90% during the summer [9]. - The park's operations have been recognized as a benchmark for cultural tourism development in the Jinshan area, demonstrating a strong pull effect on local hospitality businesses [9]. Group 3: Future Development Plans - The management of Shanghai Lego Park aims to deepen its market presence in the Yangtze River Delta, aspiring to become the most popular international IP family theme park and a new cultural tourism landmark in the region [9].
上海乐高乐园暑期档成绩亮眼，拉动金山区域消费｜活力中国调研行
Di Yi Cai Jing·2025-09-14 02:26