一小时交通圈覆盖越来越多人群 国际主题乐园巨头抢滩 乐高乐园吸引力 实打实

Core Insights - Shanghai LEGO Resort is experiencing a surge in popularity, particularly during the Shanghai Tourism Festival, offering half-price tickets from September 13 to 19 [1] - The resort is positioned as a new model for foreign investment in Shanghai's cultural tourism sector, attracting significant attention and discussions [1] - The Long Triangle region, with nearly 55 million potential customers, provides a substantial visitor base for the theme park, supported by improved transportation infrastructure [1] Company Structure - Shanghai LEGO Resort has four shareholders: Shanghai Guoyi Investment Management, the LEGO Group's parent company Kirkbi Invest, Merlin Entertainments, and Huayi Brothers Culture [2] - The investment structure indicates strong confidence from foreign investors in the project's profitability, differing from the "light asset" model used by Merlin in other LEGO parks [2] Market Performance - Since its opening on July 5, the park has seen a continuous increase in visitor numbers, with record attendance on August 25 and sold-out tickets for three consecutive days [2] - Approximately 80% of visitors during the summer came from the Shanghai, Jiangsu, and Zhejiang regions, with a growing proportion from other areas in the Long Triangle [2] Visitor Experience - Modern visitors seek immersive experiences and emotional connections rather than just adrenaline from rides, prompting parks to incorporate more local cultural elements [2] - The LEGO park features miniatures of iconic Shanghai landmarks, showcasing local culture and enhancing the visitor experience [3] Regional Impact - The LEGO Resort is a key project for attracting foreign investment and upgrading the local cultural tourism industry, with expectations to reshape the region's image [3]