西贝北京最大门店,“堂食客流降七成以上”!罗永浩深夜发声:西贝的事情可以告一段落了 我要忙正事了
Zhong Guo Ji Jin Bao·2025-09-14 02:59

Core Viewpoint - The recent controversy surrounding "pre-made dishes" has significantly impacted the customer traffic and sales of Xibei, particularly at its flagship store in Beijing, with a reported drop in dine-in customers by over 70% and a decrease in takeout orders by approximately 12.8% [2][5][12]. Group 1: Customer Traffic and Sales Impact - On September 13, Xibei's flagship store in Liuliqiao, Beijing, experienced a significant decline in customer traffic, with only 37 tables occupied for walk-in customers at noon compared to 140 tables the previous Saturday, indicating a drop of over 70% [5]. - The evening saw a further decline, with the dining area having less than 50% occupancy and no waiting customers, contrasting with previous weekends [5]. - Xibei's founder, Jia Guolong, reported a loss of approximately 1 million yuan in daily revenue on September 10 and 11, with an expected decrease of 200,000 to 300,000 yuan on September 12 [12]. Group 2: Controversy Over Frozen Ingredients - The controversy began when internet celebrity Luo Yonghao criticized Xibei for using "almost all pre-made dishes," leading to public scrutiny of their kitchen practices [8]. - Xibei's management defended their use of frozen broccoli, stating it is sourced from a reliable supplier and processed to ensure food safety and quality, with a shelf life of 24 months [9][11]. - The cost of the frozen broccoli used in the store is reported to be 8.9 yuan per jin, while organic broccoli is priced at approximately 18 yuan per jin in retail [9]. Group 3: Industry Standards and Future Regulations - The incident has sparked discussions about the need for clearer regulations regarding pre-made dishes in the restaurant industry, with calls for national standards to be established [12]. - A draft for national food safety standards for pre-made dishes is reportedly set to be released for public consultation, marking a potential shift towards more regulated practices in the industry [12].