旅博会现场“真乡”了！数字赋能乡游引发关注热潮

Core Insights - The article discusses the "True Countryside" platform's role in enhancing rural tourism through digital empowerment and integration with urban tourism [4][5][6] Group 1: Digital Empowerment in Rural Tourism - "True Countryside" is the first rural tourism service platform in China, aiming to build digital infrastructure for rural tourism [4] - The platform integrates media and tourism to promote high-quality development in the agricultural, cultural, and tourism industries [5][6] Group 2: Non-Heritage Homestay Standardization - The platform participated in the 2025 Guangdong Province Non-Heritage Homestay Standardization Award ceremony, promoting industry standards and quality [9][10] - The evaluation attracted 25 homestays from 13 cities, with 16 outstanding homestays awarded various levels of recognition [14][18] Group 3: Comprehensive Service System - "True Countryside" has developed a comprehensive service system that includes route planning, homestay booking, specialty product selection, and cultural experiences [28] - The platform features over 100 premium routes and has attracted 300,000 registered users and over 1,000 merchants, with an average of 60,000 users engaging in virtual rural tours daily [30] Group 4: Cultural IP and Engagement - The platform has created popular cultural IPs, such as "Following Ancient People in Guangdong," which has driven significant engagement and increased homestay bookings by 40% [41][48] - "True Countryside" aims to convert online traffic into economic benefits, projecting a 60% increase in merchant foot traffic through initiatives like the "Qingyuan Chicken Ranking" [48] Group 5: Future Development Plans - The platform plans to deepen content dissemination, expand resource integration to cover over 2,000 rural tourism points, and enhance service experiences through smart recommendations and comprehensive packages for families [51][59][60]