Core Viewpoint - Hedge fund manager Eric Jackson is leveraging Canadian rapper Drake's influence to promote Opendoor Technologies Inc. as a potential investment opportunity, indicating that Drake's representatives have shown interest in the company [1][3]. Management Changes - Opendoor experienced a significant stock rally of 1,500% during the summer, attributed to Jackson's investment thesis and the appointment of Kaz Nejatian, former COO of Shopify, as CEO. Co-founders Keith Rabois and Eric Wu have also returned to the board, with Rabois taking on the chairman role [2]. Retail Investor Support - Jackson's campaign has garnered strong backing from retail investors, with strategies described as "hands-on, grassroots marketing" aimed at unconventional audiences [3]. Investment Thesis - Jackson positions Opendoor as the "Amazon of housing," focusing on streamlining the buying and selling process. Despite this, there are concerns regarding prolonged high interest rates and profitability, although the company recently reported its first positive earnings before interest, taxes, depreciation, and amortization in three years [4]. Comparisons to Other Innovators - Opendoor is compared to Tesla and Palantir, emphasizing its dedicated customer base and commitment to addressing real market demands [5]. Stock Performance - In 2025, Opendoor's stock surged by 466.88%, reaching a peak price of $10.52 on September 11, with a trading volume of 1.1 billion shares, significantly above the average of 344.10 million. The stock has an annual price range of $0.51 to $10.70 and a market capitalization of $6.68 billion. However, it experienced a dip of 13.78%, closing at $9.07 on the last trading day [6]. Momentum Analysis - Opendoor is currently showing strong momentum, ranking in the 99th percentile according to Benzinga's Edge Stock Rankings, indicating a positive price trend across all time frames [7].
Eric Jackson Taps Drake For Celebrity Marketing To Fuel Opendoor's Growth Following Leadership Overhaul - Opendoor Technologies (NASDAQ:OPEN)