走进服贸会：“在服贸会上播下合作的种子”

Core Insights - The 2025 Service Trade Fair features a vibrant sports service exhibition area, showcasing the integration of technology and sports, providing attendees with unique experiences [1][3] - The exhibition spans 7,650 square meters and includes five major sections: sports event services, sports technology services, outdoor and snow sports services, international exchange services, and sports industry services, attracting over 400 participating companies and more than 40 international organizations [3] - The event hosts forums such as the "High-Quality Development Conference of Sports Event Economy" and the "Outdoor Sports and Snow Economy Development Forum," gathering experts and entrepreneurs to share insights and discuss industry prospects [3] Company Perspectives - Enrique Garcia, General Manager of Seven Mira Sports in China, expresses excitement about the fair's scale and the role of technology in enhancing public engagement in sports [5][7] - Garcia highlights the success of Chinese athletes in urban sports, particularly in the recent Paris Olympics, which encourages youth participation and reflects a growing interest in urban sports in China [6][7] - The French company Wavelandes, involved in wave surfing technology, emphasizes the fair's role in establishing a foundation for entering the Chinese market and plans to develop a world-class surfing and tourism destination in collaboration with Chinese partners [11][12] Market Opportunities - The fair is seen as a crucial platform for promoting global service trade, with companies eager to explore cooperation opportunities in the Chinese market, driven by rising living standards and a growing fitness culture among the population [7][12] - The focus on urban sports and outdoor activities is expected to create new consumption scenarios, enhancing public health and fitness levels in China [11][12]