Zheng Quan Shi Bao Wang·2025-09-14 08:38Core Insights - The "Red Fortune Night 2025 Brand Red List Award Ceremony" organized by Baidu's Aiqicha attracted 520,000 participants for interactive voting, with over 1.17 million total votes cast, resulting in the establishment of the 2025 Brand Red List covering five major consumer categories [1][2] - The event highlighted the increasing importance of corporate credibility and brand reputation as a link between commercial value and consumer trust, with Aiqicha facilitating this connection through professional data and public voting [1][2] - Aiqicha has served over 500 million users since its inception, positioning itself as a crucial information bridge between consumers, businesses, and the market [3] Summary by Sections Event Overview - The "Red Fortune Night" featured 300+ brands and recognized 44 brands across five specific lists, showcasing the event's broad engagement and impact on consumer awareness [1] - Eight brands received the "Pioneer Favorite Brand" award for their achievements in technology, product upgrades, and market expansion, emphasizing innovation and market leadership [1] Consumer Insights - The event underscored the shift in consumer expectations towards "reliable quality and transparent information," making these attributes essential rather than optional [2] - Aiqicha's dual approach of providing a "list guidance + tool query" effectively reduces information asymmetry between brands and consumers, lowering decision-making costs for consumers [2] Brand Perspective - The recognition as a "Favorite Brand" not only reflects the long-term efforts of brands but also encourages a market environment where integrity and quality drive brand success [2] - Aiqicha's capabilities in business data and platform value were showcased, reinforcing its role in building trust between brands and consumers while promoting industry standards [2][3]