北京SKP开出第三家老铺黄金

Core Viewpoint - Laopu Gold Co., Ltd. has opened its third store in Beijing SKP, which is expected to enhance the performance of Beijing SKP by 2025, following its previous loss of the title of "global store king" [1][3] Group 1: Company Performance - Laopu Gold achieved a nearly 220% year-on-year growth in the first half of 2025 at Beijing SKP, contributing to an overall positive growth of approximately 20% for the mall despite declines in international brand performance [4] - The average store efficiency of Laopu Gold reached nearly 500 million yuan in the first half of 2025, surpassing all domestic and international jewelry brands, and even exceeding that of leading international luxury brands [4] Group 2: Market Positioning - Laopu Gold is successfully penetrating the high-end market, representing Chinese cultural heritage and aesthetics, marking a structural shift from reliance on international brands to local brands in high-end shopping environments [3][5] - The brand has a consumer overlap rate of nearly 80% with five major international luxury brands, indicating its strong presence among high-net-worth individuals [5] Group 3: Store Experience - Each Laopu Gold store is designed with a "literary room" theme, providing an immersive cultural experience that aligns with its traditional gold craftsmanship, aiming to become a cultural consumption destination in each city [5]