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商业秘密|绝版卖出一套房价格的卡牌,是不是又一场郁金香泡沫?
Di Yi Cai Jing·2025-09-14 11:51

Core Viewpoint - The rapid growth of the trading card market, particularly collectible cards, raises concerns about potential speculative bubbles similar to the historical tulip mania, where prices may be artificially inflated and could lead to significant losses for investors [1][38]. Industry Overview - The collectible card market is experiencing intense competition, with major players like Pokémon opening official card venues in major cities, leading to significant stock price increases for companies involved in this sector, such as Kai Zhi Le International [2][8]. - The market is characterized by a diverse consumer base, with younger audiences drawn to the gameplay and older consumers focusing on investment opportunities [5][18]. - The rise of collectible cards is attributed to the increasing influence of IPs (Intellectual Properties) and the growing trend of experiential consumption among younger generations [24][28]. Market Dynamics - The secondary market for cards, particularly rare and limited editions, has seen prices soar, with some cards fetching prices comparable to real estate [11][18]. - The trading card industry is evolving, with companies exploring partnerships with various IPs and expanding their product offerings to include both traditional and digital formats [8][19]. - The market is also witnessing a shift towards investment and collection, with some cards showing annual returns that exceed traditional financial assets [18][28]. Risks and Challenges - The industry faces risks from irrational consumer behavior, expiration of IP licenses, and the prevalence of counterfeit products, which could undermine market stability [28][33]. - Regulatory oversight is deemed necessary to protect consumer rights and ensure a healthy market environment, as the current landscape lacks sufficient consumer protection measures [32][33]. - The competitive nature of the industry, coupled with the rapid evolution of consumer preferences, poses challenges for companies to maintain relevance and profitability [33][37].