重要平台上线，基金公司行动

Core Viewpoint - The launch of the FISP platform marks a significant step in the digital transformation of the public fund industry, aiming to enhance service levels and support the entry of long-term capital into the market [1][5]. Group 1: FISP Platform Overview - The FISP platform has been officially launched and is authorized by the China Securities Regulatory Commission (CSRC) to facilitate direct sales for public funds [1][4]. - The operational management measures for the FISP platform will take effect on September 5, 2025, with a transition period until September 4, 2026 [1][4]. - The platform aims to create a unified standard for digital direct sales, reducing operational costs and supporting the shift from channel dependency to direct sales capability [2][6]. Group 2: Benefits of FISP Platform - The FISP platform provides a centralized, standardized, and automated service for institutional investors, addressing high operational costs and inefficiencies in traditional direct sales [4][5]. - It enhances the efficiency of account opening for institutional investors by eliminating reliance on paper documents and streamlining processes through electronic operations [5][8]. - The platform allows for a one-time account setup with China Clearing, enabling direct investment in all market products without the need for repeated negotiations or paperwork with multiple fund companies [8]. Group 3: Industry Response and Adoption - Many fund companies are actively preparing to connect to the FISP platform, with over 20 already integrated and around 80 more in preparation [7]. - The adoption of the FISP platform is expected to improve operational efficiency, risk control, and customer service for fund companies, particularly benefiting smaller firms by leveling the playing field with larger competitors [7][8]. - The platform is seen as a "new infrastructure" for the industry, facilitating efficient market entry for long-term capital and promoting high-quality development in the public fund sector [8].