第七届中国商业地产品牌价值论坛成功召开

Group 1 - The 2025 China International Service Trade Fair and the 7th China Commercial Real Estate Brand Value Forum were successfully held, focusing on enhancing core functions and competitiveness in the commercial real estate sector [1] - Commercial real estate is a key carrier connecting business activities and urban spaces, reflecting the economic vitality and consumption capacity of cities [1][2] - Beijing's total office space has reached nearly 23 million square meters, with Grade A office space accounting for 12.88 million square meters, supported by over 640 industrial parks totaling 54 million square meters [2] Group 2 - Current challenges in China's commercial real estate market include insufficient effective demand, weak supply and demand performance, and a stable operating performance among leading enterprises [2][3] - The market is at a crossroads between "involution" and "evolution," with a need for companies to choose between price wars and leveraging brand, technology, and sustainability [3] - The demand for high-quality products is increasing, with a shift towards green, low-carbon, and smart offerings, indicating the arrival of a "good office" era [4] Group 3 - The focus on operational capabilities and brand building is essential for the mid-term outlook, as demand for commercial spaces becomes more intelligent, ecological, and human-centered [4] - Long-term brand value is crucial, as consumers are willing to pay a premium for brand value, necessitating standardized products and refined operations [4] - The forum included the launch of the "Comprehensive Evaluation Standards for Commercial Office Buildings (Revised Version)" and the release of the "2025 China Commercial Real Estate Brand Value Report" [4]