Qi Lu Wan Bao·2025-09-14 14:38Core Insights - The event "Yuan UP Launch and Delivery Ceremony" was successfully held, showcasing the new Yuan UP model and emphasizing its appeal to young consumers [1][12] - Yuan UP aims to embody a "trendy new domain" and a youthful concept, reflecting the brand's vision of co-creating a better travel experience with users [1][12] Event Highlights - The event featured a vibrant atmosphere with numerous attendees engaging in interactive experiences, including creative zones like the "Starry Trunk Theater" and "DIY Hat Making" area [4][6] - A dance performance elevated the event's mood, leading to the unveiling of the Yuan UP, which received positive feedback for its design and performance [8][10] Product Features - Yuan UP is designed with a focus on technology, quality, and youthfulness, aiming to innovate the pure electric SUV market [12][15] - The vehicle boasts a comprehensive range of features, including a 301 km range, fast charging capabilities, and advanced smart technology such as the DiLink system and voice interaction [17][18] Market Positioning - The Yuan family has achieved global sales of over 1.5 million units, reflecting strong consumer trust in BYD's technology and quality [12] - Yuan UP is positioned as an ideal choice for first-time electric SUV buyers, enhancing the product lineup with its stylish design and practical performance [15][20]