刷屏！宗馥莉另立门户？欲启用新品牌“娃小宗”取代“娃哈哈”？

Core Viewpoint - The company Hongsheng Beverage, led by Zong Fuli, is planning to launch a new brand "Wawa Xiaozong" in response to ongoing trademark transfer issues related to the "Wahaha" brand following the founder's passing [1][7]. Group 1: Brand Transition - An internal document from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. indicates that starting from the 2026 sales year, the company will replace the "Wahaha" brand with "Wawa Xiaozong" to ensure compliance with trademark usage [1][3]. - The document highlights that under the current shareholding structure, the use of the "Wahaha" trademark requires unanimous consent from all shareholders of Wahaha Group [3]. Group 2: Trademark Issues - The trademark transfer process for the "Wahaha" series is currently underway, with 387 trademarks being transferred from Wahaha Group to Hangzhou Wahaha Food Co., Ltd., which is controlled by Zong Fuli [7]. - The trademark transfer has faced public scrutiny, with accusations of potential asset stripping of the Wahaha brand [7]. Group 3: New Product Development - In May, a new product named "Wawa Xiaozong" was revealed, which is a sugar-free tea beverage aimed at the health drink market, targeting the Gen Z consumer demographic [8][11]. - The company has applied for 45 trademarks under the "Wawa Xiaozong" name across various sectors, including beverages, food, and apparel, indicating a broad market strategy [7].