Core Viewpoint - The article highlights the challenges consumers face in distinguishing genuine agarwood products from counterfeit ones in the market, exacerbated by misleading marketing tactics and similar appearances of products [1][3]. Group 1: Market Dynamics - The agarwood market is characterized by a variety of promotional phrases focusing on "oil content," leading to consumer confusion and potential overpricing of inferior products [3][21]. - In the "Agarwood Night Market," prices for cultivated agarwood bracelets vary significantly, with ordinary types priced at tens of yuan per gram, while those that can sink in water can reach up to three hundred yuan per gram, showing a price difference of nearly thirty times [5][7]. - The price of wild agarwood, which is under strict national protection, ranges from thousands to hundreds of thousands of yuan per gram, indicating its scarcity and high value [11]. Group 2: Quality and Processing - The quality of agarwood is primarily determined by oil content, with higher oil levels leading to better density, weight, and fragrance, making "sinking grade" the recognized quality standard [14]. - The processing methods significantly affect the price, with larger sizes and specific shapes commanding higher prices due to material usage [16]. - Some merchants enhance the appearance of low-quality agarwood by adding essential oils during polishing, which misrepresents the product's true quality [19][22]. Group 3: Counterfeit Products - A term referred to as "technology goods" is used by merchants to describe advanced counterfeiting techniques that make it difficult for consumers to detect fakes [21]. - Merchants often use methods such as oil infusion and pressure treatment to artificially enhance the appearance of low-quality agarwood, allowing them to sell these products at inflated prices [22][36]. - The market has seen a rise in the sale of artificially treated agarwood products, which are often disguised as high-quality items, leading to consumer deception [39]. Group 4: Regulatory Challenges - Despite the presence of detection standards, the effectiveness of these regulations is questioned, as many counterfeit products still receive certification based on superficial criteria [41][45]. - The testing centers often fail to identify artificially treated agarwood, as they only assess basic characteristics, allowing substandard products to pass as genuine [47][51]. - The inconsistency in testing results across different institutions further complicates the ability of consumers to ascertain the true quality of agarwood products [53].
财经调查丨知名沉香市场有商户挂羊头卖狗肉 总台《财经调查》曝光
Qi Lu Wan Bao·2025-09-14 15:03