Zheng Quan Ri Bao·2025-09-14 16:22Core Insights - The virtual digital human industry is undergoing a transformation, moving from a focus on superficial appeal to substantial empowerment in sectors like smart manufacturing and entertainment consumption, driven by AI advancements [1][4] - The initial hype around virtual digital humans has diminished due to high operational costs and low returns, leading to a reevaluation of their market potential [2][3] Industry Trends - The rise of virtual beauty influencer "Liu Yexi" in early 2021 sparked significant investment interest, but the reality of high production costs has led to a decline in the perceived value of virtual digital humans [2] - Reports indicate that in 2023, the gross merchandise volume (GMV) of virtual streamers is less than one-fifth that of real streamers, with a significant drop in user engagement [3] Technological Advancements - The industry is shifting from consumer-facing applications to business-oriented solutions, where virtual digital humans can enhance efficiency in customer service, live streaming, training, and medical guidance [4] - Advances in generative models are enabling virtual digital humans to possess more human-like qualities, such as emotional understanding and natural interaction capabilities [5] Market Potential - The market for virtual digital humans is projected to exceed 48 billion yuan by 2025, with related industries potentially surpassing 640 billion yuan [7] - Companies like Baidu and JD.com are investing heavily in virtual digital human technology, with Baidu reporting a 55% quarter-over-quarter revenue growth from digital humans [6] Regulatory and Ethical Considerations - The emergence of legal issues surrounding virtual digital humans, including copyright and data privacy concerns, is becoming increasingly prominent as the technology evolves [8][9] - Platforms are enhancing governance measures to mitigate risks associated with AI-generated content, including misleading consumer practices [9]