“痛金”硬控小青年

Core Insights - The rise of "Pain Gold" jewelry, a combination of traditional gold and anime/game IPs, is gaining popularity among young consumers in the market [2][3][6] Group 1: Market Trends - "Pain Gold" refers to gold jewelry that incorporates elements from the two-dimensional culture, appealing to young consumers who express their fandom through these products [2][3] - Many jewelry stores in Jinan have launched collaborative products, with dedicated sections for these items, indicating a trend towards co-branding in the gold jewelry market [2][3] Group 2: Pricing and Value - "Pain Gold" items are typically sold at a fixed price, which is significantly higher than standard gold prices, with some pieces priced over 1500 yuan per gram [4][5] - For example, a 0.2-gram gold piece from Lao Miao is priced at 520 yuan, while a 2.18-gram pendant from Chow Sang Sang is tagged at 4100 yuan, translating to approximately 1790 yuan per gram [4][5] Group 3: Consumer Behavior - The primary buyers of "Pain Gold" are young people and fans, who are willing to pay a premium for items associated with their favorite characters [3][5] - The emotional connection to the IPs adds a layer of sentimental value, making these products more appealing to the younger demographic [6] Group 4: Resale and Investment Considerations - Resale value for "Pain Gold" is calculated based on actual weight and current gold prices, which may lead to a decrease in perceived value over time [5] - Some stores offer the option to exchange these items at original prices, while others apply depreciation, indicating a need for consumers to be aware of potential losses in value [5][6]