Fresco by Scotto — owned by NY anchor Rosanna — renews lease at 485 Madison Ave.

Core Insights - Fresco by Scotto is celebrating a 10-year lease renewal with its landlord, Jack Resnick & Sons, which signifies a strong partnership and stability for the restaurant in a competitive market [1][2]. Company Overview - Fresco by Scotto, co-owned by Rosanna Scotto, has been a staple in the East Midtown restaurant scene since its opening in 1993, known for its Italian cuisine and appealing dining atmosphere [2][4]. - The restaurant's longevity is attributed to its family-run nature and the commitment of the Scotto family, which includes Rosanna, her mother Marion, and her children LJ and Jenna Ruggiero [2][5]. Industry Context - The restaurant is located near the site of a significant development project, 350 Park Ave., which will involve the construction of a 1,600-foot skyscraper by Vornado Realty Trust and other partners, potentially impacting the surrounding area [3]. - The developers have expressed a commitment to being sensitive to the needs of Fresco during the construction process, indicating a collaborative approach to urban development [5].