宗馥莉另立门户？欲启用新品牌“娃小宗”取代“娃哈哈”？

Core Viewpoint - The company Hongsheng Beverage, led by Zong Fuli, is planning to launch a new brand "Wawa Xiaozong" in response to ongoing trademark transfer issues related to the "Wahaha" brand [1][7]. Group 1: Brand Transition - An internal document from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. indicates that starting from the 2026 sales year, the company will replace the "Wahaha" brand with "Wawa Xiaozong" to ensure compliance with trademark usage [1][3]. - The document highlights that under the current shareholding structure, the use of the "Wahaha" trademark requires unanimous consent from all shareholders of Wahaha Group [3]. Group 2: Trademark Issues - The trademark transfer process for the "Wahaha" series is currently underway, with 387 trademarks being transferred from Wahaha Group to Hangzhou Wahaha Food Co., Ltd., which is controlled by Zong Fuli [7]. - The trademark transfer has faced public scrutiny, with accusations of "emptying Wahaha" [7]. Group 3: New Brand Development - In May 2023, Wahaha Group announced plans to launch a new brand due to uncertainties surrounding the trademark transfer process [7]. - Hongsheng Beverage Group has applied for 45 trademarks under the name "Wawa Xiaozong," covering various sectors including beverages, food, and apparel [7][8]. - A new product, a sugar-free tea drink named "Wawa Xiaozong," was revealed in a May 12 post, indicating a focus on health drinks targeting the younger generation [10].