农文旅融合促农品热销

Core Viewpoint - The integration of agricultural products and cultural tourism is essential for boosting consumption and implementing rural revitalization strategies, with significant potential for growth in the "agriculture + cultural tourism" sector [1][3]. Group 1: Policy and Initiatives - In July, a joint implementation plan was issued by ten departments, including the Ministry of Agriculture and Rural Affairs, to promote agricultural product consumption and enhance the integration of agriculture and cultural tourism [1]. - Over 3,000 events for the Chinese Farmers' Harvest Festival are planned for 2024, expected to drive agricultural product consumption by over 30 billion yuan, with leisure agriculture revenue nearing 900 billion yuan [1]. Group 2: Product Development and Quality - There is a need to develop differentiated products that reflect regional characteristics and cultural heritage, such as tea and grape-related experiences [2]. - Improving product quality and establishing a modern distribution network and rural logistics system is crucial, including implementing a traceability system for agricultural products [2]. Group 3: Branding and Marketing - Integrating agricultural and cultural tourism brands to create recognizable brand identities is important, with suggestions for a public service platform for agricultural brands and strict quality standards [3]. - Enhanced marketing efforts through social media and engaging content are necessary to promote unique agricultural products and cultural tourism projects [3]. Group 4: Future Outlook - The acceleration of urban-rural integration and consumption transformation will provide broader development opportunities for the "agriculture + cultural tourism" model, necessitating collaborative efforts from various sectors [3].