反内卷：从“拼价格”走向“拼价值”

Core Viewpoint - The focus is on breaking the "involution" competition characterized by irrational, low-price, homogeneous, and low-quality competition, which hinders high-quality industry development [1][2][3] Group 1: Involution Competition - Involution competition can destroy a company or industry overnight, leading to severe resource misallocation and waste [1] - The shift from price competition to value competition is essential for escaping the pitfalls of low-quality competition [1][3] Group 2: Innovation as a Solution - Embracing innovation and focusing on technological advancements is crucial for companies to capture new market opportunities and avoid the "red ocean" of zero-sum competition [1][2] - Companies that rely on imitation and homogeneous products risk becoming uncompetitive and losing market relevance [2] - Focusing on vertical markets and developing differentiated products through deep research is an effective strategy to combat homogeneous competition [2] Group 3: Quality Improvement - Breaking the deadlock of low-quality competition requires innovation to eliminate outdated production capacity and improve product quality [2] - Companies must move away from reliance on outdated production methods and invest in technology upgrades to enhance product quality and meet market demands [2]