Jiang Nan Shi Bao·2025-09-15 00:36Core Viewpoint - Minsheng Bank Nanjing Branch has launched the "Financial Education Promotion Week" activity starting from September 15, 2023, to enhance financial literacy and risk prevention among consumers, aligning with national financial education initiatives [1] Group 1: Financial Education Initiatives - The bank has developed a special activity plan to organize various promotional activities across all branches, creating a strong atmosphere for financial education [1] - The slogan "Protect Financial Rights, Assist a Better Life" is prominently displayed through various channels including screens, public education areas, and self-service devices [1] - Employees are undergoing consumer protection training to promote honesty, spread positive financial energy, and improve service levels [1] Group 2: Targeted Consumer Education - The bank has introduced various innovative educational tools tailored to different consumer groups, such as brochures specifically designed for the elderly, youth, new citizens, and rural residents [2] - A special project called "Water Rhythm Twelve Cities: Local Dialect Consumer Protection" has been organized, where employees record financial knowledge content in local dialects to make it more relatable [2] - The use of mime performances to illustrate risk scenarios, such as scams targeting vulnerable groups, helps consumers understand risks through visual representation [2] Group 3: Community Engagement and Outreach - The bank emphasizes community engagement by sending staff to local neighborhoods to distribute financial knowledge brochures and provide risk alerts [3] - Activities are conducted in commercial areas to reach a wider audience, including distributing anti-fraud materials and setting up "Consumer Protection Micro-Class" stations [3] - The bank focuses on five key demographic groups, conducting targeted educational activities in locations such as nursing homes, schools, and rural areas [3] Group 4: Commitment to Consumer Protection - Minsheng Bank Nanjing Branch is committed to protecting consumer rights and enhancing the financial experience for consumers, aiming to build a trustworthy and secure financial ecosystem [4]