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中信证券:零售调改入深水 掘金于变局
Zheng Quan Shi Bao Wang·2025-09-15 01:13

Core Viewpoint - The current retail adjustment has entered a critical phase, with several private retail enterprises completing management reforms to drive business transformation more thoroughly [1] Group 1: Retail Transformation - Many private retail companies have successfully implemented management reforms to promote business transformation [1] - The "fat reform" supermarket adjustment model has achieved success and may serve as a reference for regional adjustments [1] Group 2: Challenges in Traditional Retail - Traditional department stores face challenges from nationwide chain shopping centers, with no standard answer for adjustments [1] - The focus for traditional retail is on improving efficiency and reducing losses while leveraging relative advantages [1] Group 3: Long-term Outlook - In the medium to long term, companies are expected to rely on their channel brand extension capabilities to expand in areas such as proprietary products and supply chains [1] Group 4: Investment Opportunities - Companies with flexible mechanisms and proactive adjustments may have a higher success rate [1] - Attention should be paid to regional leading "fat reform" supermarkets, as they may offer higher certainty in data realization [1] - The upcoming store adjustments and offline promotional sales during September and the "Eleventh" holiday season are crucial to monitor [1]