千万不要白白浪费一次危机！西贝事件应成为预制菜产业转型发展的新起点

Core Viewpoint - The ongoing debate between Luo Yonghao and Xibei highlights the urgent need for standardization, transparency, and quality improvement in the prepared food industry, which is crucial for its healthy development [1][2][3][4][5][6] Group 1: Industry Context - The prepared food market in China is projected to exceed 600 billion yuan by 2025 and may reach a trillion yuan by 2026 [2] - The penetration rate of prepared food in chain restaurants has reached 80%, with 42% of takeout orders consisting of prepared dishes [2] Group 2: Standardization - Standardization is essential for establishing a unified language and rules within the prepared food sector, as the lack of standards leads to confusion among consumers and businesses [3] - A draft for the national food safety standards for prepared food is set to be publicly reviewed, which could help clarify the identity of prepared food [3] Group 3: Transparency - Transparency is vital for restoring consumer trust, as the lack of clear definitions and information about prepared food has led to consumer dissatisfaction [4] - Companies that openly disclose their food preparation methods, like Laoxiangji, have received positive feedback, indicating that transparency can enhance consumer confidence [4] Group 4: Quality - Quality is the core of the prepared food industry's survival, as consumer anxiety over quality issues has been a significant concern [5] - Prepared food must evolve from merely meeting basic needs to becoming a valued choice for consumers, necessitating a focus on safety, health, and quality [5] Group 5: Future Implications - The Xibei incident should serve as a catalyst for self-reform within the restaurant industry, promoting the prepared food sector's growth and maturity [6] - Companies that prioritize standardization and transparency are likely to gain market respect and consumer loyalty [6]