Core Insights - The reopening of H&M's flagship store in Shanghai after 3 years reflects the resilience and ongoing investment of foreign retail brands in the city [1][4] - Shanghai continues to attract foreign retail investment, with 554 new stores opened in the first seven months of the year, including 11 global and Asian first stores [3] Group 1: Foreign Retail Investment in Shanghai - Despite global economic challenges, Shanghai remains a competitive market for foreign retail, evidenced by the significant number of new store openings [3] - Notable new entries include HOKA's global experience center and flagship stores for brands like Adidas and Hush Puppies [3] Group 2: H&M's New Strategy - H&M's new store, dubbed "H&M风格之邸," emphasizes a multi-experience retail approach, featuring a home concept store, café, and art exhibitions [4][5] - The store aims to connect more closely with consumers and enhance the shopping experience beyond traditional retail [4] Group 3: Localization 2.0 Strategies - The first strategy focuses on enhancing consumer experience through innovative store designs and services, such as HOKA's full-chain fitness testing space [5] - The second strategy emphasizes value for money, with brands like IKEA and ALDI introducing lower-priced products and discounts tailored to local needs [5][6] - The third strategy involves deepening online integration, with brands like Uniqlo and H&M leveraging e-commerce platforms for enhanced consumer engagement [6] Group 4: Economic Indicators - Shanghai's retail sales grew by 2.5% year-on-year in the first seven months of 2025, with a notable increase of 7.8% in July, indicating strong consumer resilience [6] - The ongoing investment from foreign retail brands is driven by the need to adapt to local market demands and innovate in consumer experience [6]
外资零售业争相续写“上海故事” 本土化2.0更聚焦“深度适配” 增强扎根中国市场、赢得消费者的核心竞争力
Jie Fang Ri Bao·2025-09-15 01:44