参加旅游节大巡游的18支境外表演团团长被聘为入境观察员 向世界讲述近悦远来“上海故事”

Core Insights - The Shanghai Tourism Festival has appointed 18 foreign performance group leaders as inbound observers to enhance the festival's strategic role and showcase Shanghai's international tourism environment [1] - The "A Day in Shanghai for Inbound Observers" event highlights the city's urban charm and cultural heritage, allowing observers to experience Shanghai's convenience and hospitality firsthand [1] - Shanghai has welcomed nearly 4.84 million inbound tourists from January to July this year, with expectations to exceed 8 million by year-end, particularly seeing strong growth from Southeast Asia and Oceania markets [2] Group 1 - The appointment of inbound observers aims to elevate the strategic function of major festive platforms and promote Shanghai's friendly and international tourism environment [1] - Observers experienced Shanghai's cross-border payment convenience and local cuisine, enhancing their understanding of the city's cultural and culinary diversity [1] - The event showcased traditional Chinese arts, such as Kunqu opera and face-changing performances, emphasizing Shanghai's unique blend of tradition and modernity [1] Group 2 - The influx of inbound tourists is projected to surpass 8 million by the end of the year, with significant growth from Indonesia, Malaysia, Australia, and New Zealand, all showing over 40% year-on-year increases [2] - The participation of thousands of overseas folk artists in the parade during the Shanghai Tourism Festival promotes cultural exchange and strengthens Shanghai's image as a welcoming tourist destination [2]