8月社会消费品零售总额39668亿元，同比增长3.4%

Group 1 - In August, the total retail sales of consumer goods reached 39,668 billion yuan, with a year-on-year growth of 3.4% [1] - Excluding automobiles, the retail sales of consumer goods amounted to 35,575 billion yuan in August, growing by 3.7% [1] - From January to August, the total retail sales of consumer goods were 323,906 billion yuan, reflecting a growth of 4.6% [1] Group 2 - In August, urban retail sales were 34,387 billion yuan, with a year-on-year increase of 3.2%, while rural retail sales reached 5,281 billion yuan, growing by 4.6% [3] - For the first eight months, urban retail sales totaled 281,056 billion yuan, up by 4.6%, and rural retail sales were 42,850 billion yuan, increasing by 4.7% [3] Group 3 - In terms of retail formats, from January to August, convenience stores, supermarkets, department stores, specialty stores, and brand stores saw year-on-year sales growth of 6.6%, 4.9%, 1.2%, 5.2%, and 1.7% respectively [4] - The national online retail sales reached 99,828 billion yuan from January to August, with a year-on-year growth of 9.6% [4] - Among online retail sales, physical goods accounted for 80,964 billion yuan, growing by 6.4%, which represents 25.0% of total retail sales of consumer goods [4]