盘点餐饮小店的生存账

Core Viewpoint - The article discusses the challenges faced by small and medium-sized restaurant businesses in the context of aggressive subsidy strategies by food delivery platforms, leading to reduced profit margins and difficult choices regarding participation in these subsidy programs [1][2][3][4][5] Group 1: Impact of Subsidies on Profit Margins - Many restaurants are experiencing significantly reduced profit margins due to the high costs associated with participating in subsidy programs, with one example showing a gross profit of only 1 yuan on a dish that costs 10 yuan to make [1] - The burden of subsidies is largely borne by the merchants, with one restaurant owner indicating that they cover 7 yuan of the 11 yuan subsidy offered to consumers, while the platform only covers 4 yuan [1] - Service fees charged by platforms further erode profits, with one restaurant owner paying 5.47 yuan in service fees on a 28.8 yuan order [1] Group 2: Order Volume vs. Profitability - Restaurant owners face a dilemma where opting out of subsidy programs leads to a drastic drop in order volume, as evidenced by one owner noting a decrease from 30 orders to just a few when subsidies were removed [2] - Despite an increase in order volume for some restaurants, the overall revenue has not improved, leading to frustration among owners who feel overwhelmed by the increased workload without corresponding financial benefits [3] - The competitive landscape is shifting, with some owners expressing hope that as platforms compete for consumers, they may eventually also compete for merchants, potentially improving conditions for restaurant owners [2] Group 3: Strategic Shifts in Business Models - Some restaurant owners are choosing to focus on dine-in services rather than delivery, as the costs associated with delivery are unsustainable, with one owner stating that they had to close their online store due to losses [4] - The trend of moving away from delivery services is also seen in the decision of some owners to invest in creating a loyal customer base through dine-in experiences rather than relying on delivery platforms [4][5] - The competitive environment has led to increased commission rates from platforms, with one owner noting that their commission has risen from 5% to nearly 10% for self-delivery, and others facing rates above 20% for platform delivery [5]