2025泰达汽车论坛|谈民强：自主品牌冲击高端必须摆脱“以价换量”的路径依赖

Core Viewpoint - The automotive industry is shifting from horsepower and leather to computing power and user experience, moving away from brand premium to technology premium [1][3] Group 1: Industry Transformation - The automotive industry is undergoing a significant transformation driven by a technological revolution, leading to a reshaping of the value chain [3] - Advanced technologies such as intelligent networking, autonomous driving, and electric systems are rapidly spreading from luxury vehicles to the mainstream market [3] - Level 2 driver assistance has become standard, and intelligent cockpits are now available in vehicles priced around 100,000 yuan [3] Group 2: Challenges for High-End Brands - High-end brands must break away from technological homogenization and seek differentiated technological anchors to maintain their premium status [3] - The challenge lies in the accelerated competition of innovation, where the technology diffusion cycle has shortened to one to two years [3] - High-end brands need to establish agile R&D systems to quickly adopt mature technologies while also investing in high-risk, long-cycle foundational research [3] Group 3: Strategies for Domestic Brands - Domestic brands have successfully made strides in the fields of new energy and intelligent networking, leading to the emergence of several high-end new energy brands [4] - The essence of automobiles as transportation tools necessitates a focus on safety and reliability, avoiding excessive promotion and misleading users [4] - To build technological competitiveness, domestic brands should follow four pathways: 1. Soft-hard collaboration to integrate chips, operating systems, and algorithms vertically [4] 2. Data-driven approaches to establish a digital intelligence foundation [4] 3. Enhanced security to create a new intelligent defense system [4] 4. Ecological co-construction to develop a comprehensive intelligent networking ecosystem [4] Group 4: Competitive Landscape - Traditional international automotive giants are responding vigorously, leveraging decades of technology, capital, and talent accumulation [4] - Companies like Mercedes-Benz, BMW, and Volkswagen are forming hardware and software alliances with firms like Bosch, inviting companies like NVIDIA and Qualcomm to build a "chip + operating system" alliance [4] - True leadership in the industry depends not only on market scale but also on achieving breakthroughs in core technologies such as chips, algorithms, and operating systems [4] Group 5: Strategic Framework - The strategic framework for the high-end breakthrough of Chinese automotive brands consists of four interconnected elements: soft-hard collaboration, data-driven value closure, enhanced security, and ecological co-construction [5] - This framework aims to transition domestic brands from being technology followers to rule definers in the automotive industry [5]