Zheng Quan Shi Bao·2025-09-15 03:15Core Viewpoint - The launch of the new Xiaomi 17 series is positioned as a significant leap in the company's smartphone offerings, marking a key transformation in its digital series and emphasizing its commitment to high-end market competition against major rivals like Apple [2][3][4]. Product Overview - The Xiaomi 17 series will include three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, all featuring the world's first Snapdragon 8 Gen 2 mobile platform [2][3]. - Xiaomi 17 is described as the strongest standard flagship with comprehensive upgrades without price increases, while the Pro models aim to push into the ultra-high-end market with significant technological advancements [3][4]. Strategic Direction - The company has been pursuing a high-end strategy for the past five years, learning from leading competitors and directly competing with the iPhone series [4]. - Xiaomi has invested over 100 billion RMB in research and development over the past five years, with plans to increase this investment to 200 billion RMB in the next five years [4]. Innovation Focus - The upcoming series is expected to showcase not only advancements in core technology but also introduce unique features to enhance user experience, addressing the perception of monotony in current smartphone offerings [4].