持续推动文化旅游业高质量发展——文旅为笔挑大梁，擘画“水韵江苏”美的风光

Core Insights - Jiangsu province aims to develop the cultural tourism industry into a pillar industry, with significant growth in visitor numbers and spending in the first eight months of the year [1][10] - The "Three-Year Action Plan for High-Quality Development of Cultural Tourism Industry (2025-2027)" was officially released, focusing on deep integration of culture and tourism [1][17] - The plan includes six major actions and 22 key tasks to enhance the cultural tourism sector [1][17] Cultural Events and Community Engagement - The "Jasmine Flower Blooming: Enjoying Good Plays at Home" initiative has organized 813 performances across 95 counties and 718 towns, enhancing local cultural engagement [1][2] - By the end of August, 524 performances had been conducted, successfully reaching various age groups and fulfilling the promise of bringing quality performances to local communities [2] Non-Material Cultural Heritage Promotion - The "Enjoying Non-Material Cultural Heritage at Home" event showcased over 60 non-material heritage stalls, promoting local crafts and traditions [3] - Since its launch in March, the initiative has successfully held over 500 promotional activities across 11 cities, enhancing public awareness of cultural heritage [3] Art Exhibitions and Accessibility - The "Home Viewing of Great Exhibitions" initiative has brought significant artworks from renowned Jiangsu artists to local communities, enhancing access to cultural resources [4][8] - The initiative aims to integrate quality cultural resources into grassroots communities, contributing to the "Water Rhythms of Jiangsu" cultural brand [4] Museum Engagement and Economic Impact - Jiangsu has 362 registered museums, with a projected annual visitor count of 140 million in 2024, leading the nation [6][10] - The summer of 2023 saw 28.6 million visitors to museums, generating 148 million yuan in cultural product sales, reflecting the growing interest in cultural heritage [6][10] Night Economy and Cultural Integration - The "Water Rhythms of Jiangsu" initiative has successfully integrated sports events with tourism, leading to an 18.26% increase in visitors during the summer [10][11] - Nighttime cultural activities have become popular, with 60 cultural consumption hubs hosting events that increased nighttime spending by 8.32% [11][12] Smart Tourism Development - The "Su Xin You" platform has been launched to enhance visitor experience through AI-driven services, achieving over 500,000 active users [14][17] - Jiangsu has established 32 provincial smart tourism sites, promoting the integration of digital technology in cultural tourism [17] Future Outlook - The implementation of the "Three-Year Action Plan" is expected to elevate the quality of the cultural tourism industry, aiming to position Jiangsu as a significant global tourism destination [17]